Google Teases Pixel 10 and Mocks iOS 26 in Latest ‘Best Phones Forever’ Ad [Video]

Google has added the upcoming Pixel 10 to its latest episode in the humorous "Best Phones Forever" ad series, taking a light jab at how several features in iOS 26 appear to be "inspired" by Pixel devices.

This long-running animated ad series, known for portraying a quirky friendship between the iPhone and Pixel, often gently mocks iPhone limitations while highlighting Pixel's innovations. A recent episode titled "Responding to Rumors" poked fun at iPhone for introducing features that Pixel users have enjoyed for years — with both phones brushing it off as "pure coincidence."

Now, a sequel to that episode has dropped following Apple's WWDC event.

In "Responding to More Rumors," iPhone and Pixel casually discuss the newly unveiled iOS 26 features, which sound very familiar to Pixel users. Among them are live translation in messages, hold assist, and call screening — all features that Google introduced on its devices long ago.

“I mean, what are the odds?” quips the iPhone, playfully acknowledging the overlap. These features are expected to roll out to the public with iOS 26 later this year.

The ad ends on a playful note, with iPhone asking, “So... what are you working on for Pixel 10?” — prompting a hesitant and secretive reaction from Pixel. It’s all in good humor, but also serves as Google’s subtle way of saying, “We did it first,” while teasing that Pixel 10 could introduce fresh innovations.

Interestingly, Google is also bringing this ad format to movie theaters, where these characters remind audiences to silence their phones before the film begins — a clever and timely marketing move, coinciding with the summer blockbuster season. Upcoming movies like the live-action How to Train Your Dragon remake, Superman, and Fantastic Four: First Steps are all set to hit theaters in the coming month.

Overall, it’s a witty and strategic campaign from Google — part playful roast, part marketing tease — as the anticipation for Pixel 10 builds.