Uh-Oh — Galaxy S25 Edge Is Anything But a Blockbuster

When Samsung launched the Galaxy S25 series back in January, it used a fleeting moment during its Unpacked event to tease a mysterious new device set for release later in the year: the Galaxy S25 Edge. The company didn’t say much—except that it was thin. Very thin. The handset was quietly placed on display, a ghost of a product with no details, inviting tech media to speculate and snap photos of a phone that didn’t officially exist yet. But even in that silence, the marketing angle was clear: this phone was all about being razor-slim.

Now that it’s out, reality has set in—and it's not pretty.

After a string of leaks and lukewarm buzz, Samsung officially launched the S25 Edge in May. The reception? A resounding shrug from the tech community. The general reaction was, "Who exactly asked for this?" We were confused. Our readers were confused. The phone landed with all the impact of a feather—an underwhelming, niche device that failed to generate excitement.

And now, it seems the public agrees. A recent report claims that the S25 Edge is underperforming commercially, with production reportedly being scaled down significantly. Instead of gaining traction over time, sales have already begun to taper off just months after release.

So, what exactly went wrong?

Samsung essentially bet everything on one gimmick: thinness. The S25 Edge is ultra-slim—and not much else. There’s no major feature set, no wow factor beyond its form factor, and yet it carries a premium price tag of $1,099. It’s hard not to wonder if Samsung rushed this out in response to rumors of Apple developing an ultra-thin iPhone, trying to beat them to the punch. If so, the strategy misfired.

The phone suffers from serious compromises. Its thin body leaves little room for a substantial battery, and its camera setup lacks the high-end hardware you’d expect in a flagship at this price. Beyond the slim aesthetic, there’s little substance—no killer feature to justify its existence. Compared to the Galaxy S25+ or the S25 Ultra, it offers less in nearly every regard, yet somehow costs the same. It’s unclear who this phone is even for.

Today's report also reveals that Samsung originally planned to replace next year’s Galaxy S26+ with the S26 Edge model, as the "+" models have consistently been the weakest sellers in the lineup. That plan might make some sense—if consumers were already ignoring the "+" variants, why not try something radically different? But that only works if the alternative is compelling. The S25 Edge clearly isn't.

So we ask—did anyone actually buy the Galaxy S25 Edge? And more importantly… why?